Book Business Extra Q&A: Muller Martini’s Andy Fetherman on Why 2007 Will Be a Transitional Year for Digital Printing
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I think in the case of a book manufacturer, the binding part is fine. They’ll be able to get that no problem. It’s the printing part. Digital printing is a different animal. Some people are still afraid of it. … What’s happening now is they have to accept new technology and a new model, a new business model. The more they use it, the more they pay. So there’s so many things to digest.
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