Book Business Extra Q&A: Muller Martini’s Andy Fetherman on Why 2007 Will Be a Transitional Year for Digital Printing
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When did the company fully accept the fact digital was going to become a way of life?
Fetherman: Back in ‘98 before I knew anything about it, the Muller Martini brain trust in Switzerland said, “You know what, this digital thing is pretty interesting.”
It was basically a lot of table-top devices. There was no high-quality finishing solution. We said, ‘We need to step up because we see a migration that is going to happen in the future.’
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