Book Business Extra Q&A: Muller Martini’s Andy Fetherman on Why 2007 Will Be a Transitional Year for Digital Printing
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Digital printers are starting to develop different models to help it fit more into a traditional book [manufacturing model]. They just have to do it. The ability to print 500 at a time—100 lots of 500 vs. one lot of 50,000. They’re getting pressure from publishers to do that. The technology is ready right now.
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