Book Business Extra Q&A: Muller Martini’s Andy Fetherman on Why 2007 Will Be a Transitional Year for Digital Printing
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What did it take to convince printers and publishers that this is a viable option for them?
Fetherman: Technology is getting better and better on a monthly basis, mainly print technology. That’s the one thing that’s been holding down this migration. Even half-tones on some of these print engines are pretty damn good. They’re not offset-quality yet, let’s be realistic. They’re good enough. The benefits you’re gaining are outweighing the slight degradation in quality—the key word there is slight …
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