The Corner Office: Pressing Forward Into Digital Publishing
University of California Press’ new director, Alison Mudditt, reveals how the publisher is restructuring to better serve its customers beyond print.
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In the consumer channel, the Press' e-book strategy has been to make our e-books available as widely and through as many partners as possible. We create PDF and EPUB files for all of our newly published books and make them available through an extensive network of channel partners. We'd like anyone to be able to buy a UC Press e-book in the format and e-bookstore of their choice. Having said all that, Amazon is our biggest partner, and I don't see any signs of that trend changing dramatically in the near future given their scale and market presence. But, of course, this sector of the market is rapidly evolving, and new entrants, particularly Apple with the iPad, could shift the current pattern significantly.
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Erica Lamberg
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