The Corner Office: Pressing Forward Into Digital Publishing
University of California Press’ new director, Alison Mudditt, reveals how the publisher is restructuring to better serve its customers beyond print.
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● How have your partnerships with e-booksellers such as Kobo impacted your e-book revenue?
Mudditt: Our e-book sales have tended to be driven by our frontlist, no doubt due to the wider availability and greater visibility of these titles. This year, our partnerships with third-party e-booksellers have significantly impacted our revenue. "The Autobiography of Mark Twain" has been a runaway success for the Press in both print and e-book formats, and has sold large numbers through all of the major e-book channels. For example, Kindle sales are almost neck and neck with print sales through Amazon. This is an unusually high-volume title for the Press, but it reflects the importance of e-books in consumer publishing.
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Erica Lamberg
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