The Corner Office: Pressing Forward Into Digital Publishing
University of California Press’ new director, Alison Mudditt, reveals how the publisher is restructuring to better serve its customers beyond print.
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The second is in online product development. Beyond continuing to invest in the online delivery of our current books and journals, we'll be developing two pilot "born-digital" products. We hope that these will be the first in a new and important sector of our business, but these pilot investments will help us to learn much more about the challenges of developing such products, and the needs and expectations of our customers.
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Erica Lamberg
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