The Corner Office: Pressing Forward Into Digital Publishing
University of California Press’ new director, Alison Mudditt, reveals how the publisher is restructuring to better serve its customers beyond print.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
● In what area(s) will UC Press be investing most heavily this year?
Mudditt: We have two major areas of investment in 2011, both of which are in the area of technology.
The first is that of back-office infrastructure. Our current systems have not been able to keep pace with rapidly evolving product and business models, and so our tracking, analytic and reporting capabilities no longer meet our needs and sometimes require time-consuming manual work-arounds. This is a common problem at most publishers, large and small, but we will be investing in building a new database system to significantly enhance our own capabilities.
0 Comments
View Comments
Erica Lamberg
Author's page
Related Content
Comments