Editor's Note: On The Road To Find Out
By
Lynn Rosen
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In our cover feature, we introduce something we’re calling Identity Publishing. We believe that by focusing on branding, publishers can solidify and expand their market position. As Wharton Professor Jerry Wind says, branding is “a great opportunity for the more innovative publishers really to establish themselves.” Our story shows you how a number of publishers have already begun to make a priority of building a brand.
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