Editor's Note: On The Road To Find Out
In this issue we do exactly that. Metadata got you puzzled? Thad McIlroy, co-author of The Metadata Handbook, tells you everything you thought you knew about metadata but were afraid to ask. Guest columnist and publisher Theodore Savas shares what inspires his innovative marketing strategies. Our regular columnists provide you with their trademark insight: Jesse McDougall on getting higher-ups to buy into a new content marketing strategy and Andrew Brenneman on creating a good environment for technology talent. Editor-in-Chief Brian Howard gives us some trenchant analysis of the potential Random House Penguin merger, and, in our Corner Office interview, Michael Pietsch discusses his plans for Hachette as he prepares to take the reins as CEO.