Industry Outlook Bright
Jim Kacian, who owns another small publishing company, Red Moon Press, says that rising expenses are hurting him in other areas, too. “Production costs [are] rising to the point where short-run books cannot be marketed for at least minimal profit.”
Jody Grant-Gray, owner of X-Flipz, which publishes thumb-powered “flip books,” agrees that high manufacturing costs have a trickle-down effect on her business. “Because of the high cost of printing, we have to print overseas now, and shipping charges have greatly increased with the rise in fuel costs. The turnaround time delays to get our books on the market, including reprints and new books, is the biggest threat to our future.”
Matt Steinmetz is the publisher and brand director of Publishing Executive.