Industry Outlook Bright
Book Business surveyed publishing executives on book searches, publishers’ biggest challenges and trends for the future.
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Still other publishers cite a crowded marketplace and the challenge of identifying efficient delivery methods as their greatest difficulties. “The bottom line is there’s just a ton of information out there ... the challenge for everyone is trying to dig through the information that you need,” says Lance Wobus, senior editor for Taylor & Francis, an international academic publisher. “Google and Amazon transformed the industry and made it a lot better. Our challenge is to make [our content] as transparent or discoverable to our end-users as possible.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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