Industry Outlook Bright
Book Business surveyed publishing executives on book searches, publishers’ biggest challenges and trends for the future.
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Other publishers singled out the challenge of marketing and promoting their titles. “I think probably the most pressing challenge for us is in the promotion area,” says David Drotar, publisher, Brookview Press. “ … setting ourselves apart from the self-publishers, because there are so many books out there being published by print-on-demand ... that the public doesn’t really understand the difference between self-publishing and independent presses. So that’s an important challenge: getting the media to recognize that difference.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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