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When Sakowski is running low on inventory and needs to consider a reprint, she gets reports from Acumen that show where every copy of a book was sold. “We start with the major wholesalers and chains to see how much inventory is just sitting there. We also call the chains if they’ve made large initial buys to see how their sell-though is going,” she explains. “We have, on occasion, requested that overstock be returned to us. … If it looks like the sell-through is good, we then have to rely on our gut feeling about how long the demand will continue,” she says.
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Cheryl Dangel Cullen
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