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4. Consider print runs carefully.
Avoid big print runs at the outset, before you are in tune with the marketplace. Talk to book buyers. Liss bases the quantity of his first print run on trade advances and prepublication purchases by authors. “Usually it is in the 1,500 to 2,000 copy range,” he says. “Occasionally, it will be more if we believe that the book is a potential best seller, and we don’t want to lose momentum by running out of books. Sometimes we order extra inventory because the title has limited potential and we expect the first buy to be our last buy.”
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Cheryl Dangel Cullen
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