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Liss suggests weighing quantity needs at various intervals—three months, six months, one year, two to three years—versus per-unit cost, with the goal to keep inventory low, but profit high. “Our trade books average a 25-percent return rate. So if we run out of books early on, we need to factor in that returns will begin to come in soon; we just don’t know when or how many. We look at sell-through at individual bookstore chains versus their inventory position. We check with our authors and large customers to determine projected needs. We analyze month-by-month performance through all our marketing venues.”
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Cheryl Dangel Cullen
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