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6. Know when to reprint and when not to reprint.
According to Sakowski, a mistake easily made by many new publishers is going back to press too soon. “Since we’re primarily a regional press, we have a feel for how similar books have sold and frequently use those figures to set initial print runs. New publishers have to learn about returns and false demand created by computers when stock is not available.”
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Cheryl Dangel Cullen
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