Solutions Showcase: Covering All the Possibilities
Feed Your Senses
“I believe it is very important for a publisher to have working knowledge of cover materials,” counsels John Doherty, president of Cover Material Sales Inc. “Many projects have turned out as disasters because the wrong material was used. …”
Half the battle is keeping abreast of options available in the marketplace. Substrates and specialty processes abound. Suppliers—like printers and binderies—can be excellent sources of creative inspiration, but publishers may be well-served by developing relationships with cover-material manufacturers and distributors as well. “It’s more important than ever for publishers to be knowledgeable about the different materials that go into their book,” explains Aubrey of LBS. “… Some publishers gain that knowledge from their bindery; others choose to use resources like the Internet. But many … call [us directly].”