Solutions Showcase: Covering All the Possibilities

A Long, Healthy Life
For a publisher, the cover aesthetic—the type of substrate used, the color palette, the specialty processes deployed—is often dictated by two key factors: the title’s intention/audience and budget.

When a title requires extra durability­—as in the case of children’s books, manuals and cookbooks—Arjobex North America offers Polyart, a synthetic paper resistant to water, grease, most chemicals and tearing. “The most popular [Polyart] application is for manuals used in hazardous environments, or [that] are subject to prolonged exposure to the elements,” explains Bruce Gordon, sales and marketing coordinator, Arjobex North America. “Hence, federal and state agencies—especially the military—are prime end-users for manuals printed on synthetic materials.”