Book Publishing Leaders Gather in NYC for Executive Summit on Digital Publishing
Unlocking the Opportunities of Data Analytics
Subscription models have opened up a new frontier for gathering information on reading habits and consumer behavior. Direct-to-consumer sales channels are ripe for engaging core audiences. Adaptive content is revitalizing the educational publishing sector. Central to all these new possibilities is the collection and analysis of data, with broad implications on the sales, marketing, and product development of books. This panel will explore how leaders in the industry are collecting and analyzing data to inform strategy and boost revenue.