Book Publishing Leaders Gather in NYC for Executive Summit on Digital Publishing
As we enter a new era of bookselling, publishers are reengineering their businesses in order to create new revenue streams, launch leading-edge products, and thrive in a multi-platform world. In an effort to inspire greater knowledge sharing among publishers, Book Business will be holding the Book Business Live: Executive Summit on Digital Publishing in New York City on Wednesday, December 3rd.
The VIP industry gathering will focus on the revenue opportunities around digital publishing and bookselling, where attendees will learn from some of most innovative publishers and tech companies in the book industry. Speakers will offer insight on making strategic use of data analytics, leveraging emerging sales and marketing channels, and provide advice and lessons learned on direct-to-consumer sales, discoverability, and subscription models.
Hosted amidst the refined elegance of The Union League Club's historic library, the events will deliver proven strategies for an audience of C- and D-level publishing executives and offer plenty of networking opportunities in an intimate setting. Attendees will learn how to optimize their organizations in order to prosper in the digital economy, learning from innovative leaders at Hachette, HarperCollins, Pearson, Scribd, and many more.
Details on the day's content are below. For more information on attending this Book Business Live event, please contact Matt Steinmetz at email@example.com.
Transforming Your Company for the New Era of Book
This panel will be a high-level discussion on how publishers must reorient their organizations to prepare for the future. How do publishers continue to create value and engage with customers? What kind of competencies do publishers need to work and market in new ways? What can we do in-house and where do we need partners? How are leading publishers retraining existing staff in areas like digital and mobile book marketing, production, and distribution?
Unlocking the Opportunities of Data Analytics
Subscription models have opened up a new frontier for gathering information on reading habits and consumer behavior. Direct-to-consumer sales channels are ripe for engaging core audiences. Adaptive content is revitalizing the educational publishing sector. Central to all these new possibilities is the collection and analysis of data, with broad implications on the sales, marketing, and product development of books. This panel will explore how leaders in the industry are collecting and analyzing data to inform strategy and boost revenue.
Bookselling Reinvented: How Boosting Discoverability, Experimenting with D2C, and Analytics-Based Marketing Can Drive Sales
This panel will explore how publishers are adopting innovative Digital Era strategies to reinvent the sales and marketing of books. How does one increase discoverability and what are the implications? Is direct-to-consumer a viable business model or just an experiment? How are publishers using data to market and sell books now?