Book Publishing Leaders Gather in NYC for Executive Summit on Digital Publishing
Book Business Live event will focus on digital publishing and bookselling strategies with speakers hailing from HarperCollins, Scribd, Hachette, and more.
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Ellen Harvey
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Bookselling Reinvented: How Boosting Discoverability, Experimenting with D2C, and Analytics-Based Marketing Can Drive Sales
This panel will explore how publishers are adopting innovative Digital Era strategies to reinvent the sales and marketing of books. How does one increase discoverability and what are the implications? Is direct-to-consumer a viable business model or just an experiment? How are publishers using data to market and sell books now?
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- Places:
- New York City
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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