Book Publishing Leaders Gather in NYC for Executive Summit on Digital Publishing
Bookselling Reinvented: How Boosting Discoverability, Experimenting with D2C, and Analytics-Based Marketing Can Drive Sales
This panel will explore how publishers are adopting innovative Digital Era strategies to reinvent the sales and marketing of books. How does one increase discoverability and what are the implications? Is direct-to-consumer a viable business model or just an experiment? How are publishers using data to market and sell books now?