BookExpo America: Still Valuable for Many Publishers, Though Questions of Its Future Lurk on the Horizon
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Also, like some other publishers, Quirk "cut back on the cost of the booth by about 50 percent this year, so that was good as well," says Borgenicht. "For us (and probably everyone), BEA has become a marketing show, not a sales or rights show. So we feel it's good and necessary to continue to go, but it's not something we want to spend a lot of money on."
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Noelle Skodzinski
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