BookExpo America: Still Valuable for Many Publishers, Though Questions of Its Future Lurk on the Horizon
Despite having a "moderately successful" show, Greenleaf questions the event's future. "As a viable investment, I'm not sure it has staying power. I think the majority of the companies there (us included) benefit from big names being there, and I just don't see why they would go with the format as it is," he says. "They [the big industry players] meet with their accounts all year long—the show is expensive, and as long as there are no major changes, … I think anyone (including BEA staff) would have a hard time saying Thomas Nelson missed out this year by not coming. When the big guys stop coming, it will make a lot less sense for us to be there."