Guest Column: Can I Sizzle You a Cigar?
Opportunities for creative book marketing still abound
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Just sell the "sizzle." x
Theodore P. Savas is an honors graduate of the University of Iowa College of Law and worked as a litigator in Silicon Valley for many years before turning to book publishing. He is the Managing Director and co-owner of Savas Beatie LLC, and the author or editor of more than a dozen books in six languages.
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