Guest Column: Can I Sizzle You a Cigar?
Opportunities for creative book marketing still abound
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We launched "The Cigar Marine" line with a standing room-only evening at Art of Cigars, complete with a WWII-era jeep, donated food and desserts, a local winery pouring outstanding zinfandels and ports, and an inspirational talk by Nick. Our in-house media specialist coordinated and promoted the event with mega-social media—Facebook, Pinterest, e-cards and more. Friends passed it on to their lists and it went viral in our region. Local media flooded in to take photos and conduct interviews. In addition to stellar sales of books, cigars and humidors, we now had our foundation to take the cigar line (and our book)… national.
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Theodore P. Savas
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