Guest Column: Can I Sizzle You a Cigar?
Opportunities for creative book marketing still abound
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It was a natural pairing: "The Cigar Marine" with his own cigars matched with signed copies of his book complete with "the" iconic image emblazoned on the cover. It also doesn't hurt that one of America's most prominently wounded and outspoken warriors came up with the idea to donate partial proceeds to support other wounded Marines. Now, how to sell this pairing?
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Theodore P. Savas
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