Guest Column: Can I Sizzle You a Cigar?
Opportunities for creative book marketing still abound
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Not every book we publish has such a natural tie-in so far removed from the original product, but many do. Our job as publishers is to sell books. So I suggest you pour a cup of coffee (and light a cigar—OK, I had to put that in, right?). Pull each of your active books off the shelf, read the jacket copy, think about the author's bio… and dream up a unique way to open up new markets. You can do it.
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Theodore P. Savas
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