E-marketing Strategy: The Rise and Meaning of Content Marketing
Fear Not: Content marketing capitalizes on what publishers do best.
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For too many years advertisements have been designed to distract us from the path of our natural curiosity. Even the surrounding content itself has been reconstructed to make the advertisements more effective—television shows are written to create cliff-hanger scenarios every 12.75 minutes; the first half of magazines are crammed with gorgeous article openers and gorgeous ads featuring gorgeous people—the actual articles are pushed to the back pages; radio announcers are constantly touting the amazing songs you'll hear… just after this break!
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J.S. McDougall
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