E-marketing Strategy: The Rise and Meaning of Content Marketing
This is content marketing. It sells products through natural discovery, not interruption, of an audience—the audience is more receptive, and therefore, it is more effective.
There are many reasons why content marketing has exploded in popularity over the last few years. The first, and most bitter, argument I can make is that traditional advertisements are horrible. They're too loud and too flashy. They detract from the user experience of our chosen medium and distract us from the intended recipients of our attention. As a result, we, as a culture, have invented and sought out ways to block, skip and silence advertisers. Some of the most popular services and technologies of the day have become so by providing information or entertainment while helping people avoid advertisers: Netflix, TiVo, Zite, Roku, NPR, HBO, Twitter, etc.