E-marketing Strategy: The Rise and Meaning of Content Marketing
Fear Not: Content marketing capitalizes on what publishers do best.
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Content marketing is also gaining steam due to the meteoric rise of content-sharing tools and services. You know their names: Facebook, Google+, Twitter, LinkedIn, Vimeo, YouTube, Pinterest, Foursquare, Tumblr, WordPress, Meebo and Bloopt cannot exist without content. (Yes. I made up Bloopt.) Luckily, the rise of content-creation devices has kept pace: iPhone, iPad, Android, GoPro, Flip, Quik Pod, Cybershot, etc. It is now as easy to create content as it is to share it with—literally—the world.
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J.S. McDougall
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