E-marketing Strategy: The Rise and Meaning of Content Marketing
Our attention is bombarded. Our curiosities are diverted. Our interests are manipulated. And, for the sake of our own sanity, it has to stop. Luckily, it can.
Content marketing is a more evolved promotional approach that promotes content discovery—not content interruption. Humans are naturally curious. We're born into this world with the desire to explore, grow, learn and laugh. If given the freedom and left to our own will, we would all follow the path laid down by our own curiosities. While traveling along that path, each of us would naturally—and at our own pace—discover new ideas, innovators, friends and tools. Content marketing aims to help people along their own path of curiosity by providing valuable information in the places where those people seek it out.