Guest Column: The 300-Pound E-Gorilla
For independent publishers, is the rush to jump into the e-book fray based more on hype than smart business sense?
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Rudy Shur
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Recent figures suggest that approximately three percent ($200 million) of total book-market revenue ($80 billion) comes from e-book sales. Experts estimate that this number could double over the next two years to six percent. Let's say that in five years, that six-percent figure then triples. This would mean that 18 percent ($1.2 billion) of market revenue would come from e-book sales, and 82 percent ($78.8 billion) still would come from books on paper. That certainly would impact our sales, but it would hardly spell the end of the book world as we know it.
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Rudy Shur
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