Guest Column: The 300-Pound E-Gorilla
For independent publishers, is the rush to jump into the e-book fray based more on hype than smart business sense?
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Rudy Shur
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What irks me the most are the dozens of new technology companies that have sprung up to help us poor indies deal with the demand for e-books. They all repeat the same mantra: "You don't have an e-book program? Shame on you, but don't worry. For a few hundred dollars or a big percentage of your book's revenue, we will gladly bring you into the 21st century." For me, the answer is, "Thanks, but no thanks."
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Rudy Shur
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