Guest Column: The 300-Pound E-Gorilla
For independent publishers, is the rush to jump into the e-book fray based more on hype than smart business sense?
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Rudy Shur
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To better evaluate the impact of e-books on our industry, it's important to understand the types of books that are being purchased in electronic form. Strangely, few studies have detailed this. General estimates indicate that e-textbooks represent about 15 percent of the overall e-market, attributing the balance of sales to trade titles.
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Rudy Shur
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