Guest Column: The 300-Pound E-Gorilla
For independent publishers, is the rush to jump into the e-book fray based more on hype than smart business sense?
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Rudy Shur
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For argument's sake, let's say that 80 percent of all trade e-books sold are e-book versions of print best-sellers. Only 12 publishing companies represent the bulk of all best-selling titles. That leaves a paltry 20 percent of sales to be divided among the remaining tens of thousands of mid-size, small and self-publishers. In dollars and sense, that's not enough income to sustain a mid-size house. That does indicate a necessary shift in economic strategies for those 12 trade houses. For the rest of us, the pressure is not that great to stampede to get our book files turned into e-books.
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Rudy Shur
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