E-marketing Strategy: Does Your Brand Mean Anything to Anyone?
Once-reclusive publishers must embrace the realities of Internet-powered content discovery.
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The disadvantage, of course, of building a successful brand is that you are adding your name to the list in your readers' minds of those accountable for mediocrity. Your failures will tarnish your shine. Brand-building puts your company and reputation at the front of the stage. Should you take a risk that ends in disappointment, be prepared to duck the whizzing tomatoes. BB
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J.S. McDougall
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