E-marketing Strategy: Does Your Brand Mean Anything to Anyone?
Once-reclusive publishers must embrace the realities of Internet-powered content discovery.
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This site needs to (and can) stand with the best in the niche in terms of publishing interesting, quality, expert and edited information. (I've covered the strategy behind publishing book content to a blog in earlier articles, so I won't reiterate everything here.) Once this site is loaded with your quality content—and is proudly displaying your name and logo—your brand-building has begun. In time, Google will begin (slowly) pointing visitors your way and new readers will discover your content.
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J.S. McDougall
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