E-marketing Strategy: Does Your Brand Mean Anything to Anyone?
Patience, Grasshopper
As any marketer will tell you, brand-building is a slow process. Luckily for us, focusing on a particular niche with a particular audience makes the task a bit less gargantuan. But, several years down the road, when you've successfully built your brand into something meaningful to the readers within your niche, you will enjoy several valuable benefits: quality author acquisition will be easier when you're viewed as "the publisher of the [insert your niche] experts"; web marketing within your niche will be easier once blog and site editors have come to rely on your quality content; word-of-mouth referrals will be easier to come by—both in cyberspace and the "meat-space"—once readers feel comfortable that they're recommending trustworthy content; and focusing your attention on one niche means you can throw your weight around as the big fish in a small pond.