E-marketing Strategy: Does Your Brand Mean Anything to Anyone?
Once-reclusive publishers must embrace the realities of Internet-powered content discovery.
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Push your content—with an obvious source link and a logo, if possible—out to the major credible sites in your niche. This will expose your quality and content to thousands (or millions) of new people within your ideal audience. Every time a person reads your content on someone else's site or social network, they should see your logo and company name. After several sightings on pages with quality content, your logo will provide a reader will the indicator of quality he or she so sorely needs when deciding what information to trust. Your logo and company name will "mean" something: edited, expert, information for the [insert your niche] community.
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J.S. McDougall
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