Elseiver Science & Technical Books to Publish Web-Based Catalogs via Edelweiss Interactive Publisher Catalogs
(Press Release) Ann Arbor, Michigan, December 1st, 2010—Above the Treeline is pleased to announce that Elsevier Science & Technology Books has selected Edelweiss, Above the Treeline's interactive publisher catalog system, to publish catalogs on the web starting with their Focal Press Imprint and select bestselling titles. With the addition of Elsevier S&T Books' frontlist titles, Edelweiss' web-based publisher catalogs will include more than 90,000 titles across 850 imprints from over 30 publishers. Elsevier's initial Edelweiss offerings are already posted and available to users.
"Reaching booksellers through the Edelweiss digital, interactive catalog is key to meeting their changing needs," said Peg O'Malley, Elsevier S&T Books' Director of North American Sales. "This platform gives retailers the flexible, timely, and customized access they need and gives Elsevier S&T Books a collaborative tool to provide current title data and latest value-add information to help retailers achieve even more sell through."
"We couldn't be more pleased to have Elsevier on board," said Treeline CEO John Rubin. "As one of the largest and most respected publishers of science and technical books, Elsevier will be a great addition for Edelweiss users."
About Focal Press and Elsevier Science & Technology
For over 70 years, Focal Press has been a leading publisher of Media Technology books including Michael Freeman's international bestseller The Photographer's Eye. Now available in sixteen languages, The Photographer's Eye has 100,000 copies in print in the US alone, and 300,000+ worldwide. Focal Press is an imprint of Elsevier Science & Technology Books, a leading-edge publisher providing award-winning books and education resources to information professionals worldwide.
About Above the Treeline, LLC
Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry. Their web application named Edelweiss is an online interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs. With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs. Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems. For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/