Evangelical Publishers Focus on Emerging Markets
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WHAT DO AMERICANS READ?
Rappaport’s keynote, “Christian Consumer Reading Trends: Who’s Buying Your Books?,” focused on the reading patterns of U.S. households and consumer buying patterns. The recent Ipsos report found that 50 percent of American households read at least one book a month, while those who read Christian books (37 percent) also read books on other topics. Of those who read Christian books, 44 percent read books on other religions, and 32 percent of households that read Christian books read three to four books a month compared to 29 percent of readers of general topics who read three to four books a month.
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Warren Chiara
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