Evangelical Publishers Focus on Emerging Markets
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The report also found that those households that buy children’s books will also buy Christian titles.
CAPITALIZING ON YOUR AUDIENCE
One plenary session, titled “Defining Your Consumer Centric Opportunities,” hosted by Ken Peterson, director of acquisitions and development, Tyndale House, focused on defining and recognizing the Christian market, the demographics of the customer and what trends have driven the market over the past five years.
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Warren Chiara
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