Evangelical Publishers Focus on Emerging Markets
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
Peterson noted that the Christian book store is a creation of the baby-boom generation—suggesting that as baby boomers grew older they began to seek guidance, often spiritual, on life’s meaning. Often Christian literature won’t appeal to a younger audience, he added.
Peterson described some of the market changes that have increased the visibility of Christian titles, including more titles topping best-seller lists, and retailers stocking more Christian titles. The challenge of the latter development, Peterson said, is that as more distribution channels open up for Christian titles, Christian publishers need to learn the buying trends of a wider audience about which they previously knew little.
1 Comment
View Comments
Warren Chiara
Author's page
Related Content
Comments