EXTRA! Q&A: An interview with Brian Napack, president of Holtzbrinck Publishers, on publishing’s digital future.
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BN: Yes, I just came out of a meeting where we were planning a new product that’s going to be delivered over cell phones in a variety of mobile formats. But I do believe the hype is ahead of the reality in that area. Right now, there’s an enormous amount of interest in putting content over wireless format. Ring tones is a $3 billion business. What I really believe is that the cell phone is terrific and it might end up being a great cross-platform device. What a cell phone is good at right now is being a cell phone. I’m optimistic with the use of mobile technology.
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- People:
- Brian Napack
- John
- Places:
- Buena Vista
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