EXTRA! Q&A: An interview with Brian Napack, president of Holtzbrinck Publishers, on publishing’s digital future.
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Magazines—that industry is rapidly becoming a dinosaur. They are in the relationship-management business and their audience is leaving. They’re going to be in big trouble. The audience is on the move, and we have to find them and service them. The role that magazines used to play was a very broad role in the world of a consumer. For Scientific American, our competitors are not magazine companies anymore. It’s the Discovery Channel. It’s Google and Yahoo that are getting the audience.
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- People:
- Brian Napack
- John
- Places:
- Buena Vista
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