For Audio Publishers, Digital Media Is the Wave of the Present: APA President Anthony Goff on How Publishers Are Adapting
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More and more, according to Goff, audiobook readers are purchasing digital downloads and visiting libraries to satiate their literary appetites. This reality was evident in this year's programming of the APA's annual conference, held on May 28, in New York City. The conference offered information to publishers on digital media as well as trimming marketing budgets, meeting the challenges of slim library budgets and reduced retail sales, and increasing efficiency and productivity.
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- People:
- Anthony Goff
- Heather Fletcher
- Places:
- New York City
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T
Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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