For Audio Publishers, Digital Media Is the Wave of the Present: APA President Anthony Goff on How Publishers Are Adapting
Extra: What is the audiobook industry doing to try to reverse this trend of declining sales?
Goff: ... I think we'll certainly see some more innovations over the coming months, and it's very exciting because [digital is] a major growth area for the industry. Everybody now—from editors to production to, of course, agents and authors—are more interested than ever in what's going on in the digital-media forum. ... Right now, I think we'll continue to look at the pricing structure; that's certainly a key factor. And the cautions have been, "Don't do what the music industry had done," ... but model more on television and what they've done with their Web sites and downloads. I think that, certainly, we continue to monitor and work with our accounts, and try to get as much consumer feedback as possible. ... [At the APA conference] we get together and we brainstorm, 'Here's where we are; here's the obstacles; and what do we need to do to move forward?' ...
- People:
- Anthony Goff
- Heather Fletcher
- Places:
- New York City