The Corner Office: Publishing Outside the Box
Harlequin Publisher and CEO Donna Hayes on how innovation is ingrained in her company’s DNA.
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● How long before you know if an innovative idea is working well?
Hayes: Our best measures are sales figures, New York Times hits, author retention, media placements, etc. … It’s a little harder on the “not working.” We like to give stuff some time. … When I look at India—I’ll tell you in five years. If you took a more specific example, [we would] probably give it a year. If, at that point, it’s not meeting the average performance of what else is working, we’d choose to end it. …
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