The Corner Office: Publishing Outside the Box
Harlequin Publisher and CEO Donna Hayes on how innovation is ingrained in her company’s DNA.
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● What is an innovative idea that really took off?
Hayes: [Harlequin is] a fun brand and one that makes people happy. One of [our] advantages is that we do have that brand, and people recognize it. … We ran a cover-model contest recently. In the fashion industry today, the guys [generally] don’t look like hunks that should go on the cover of [our] books. … Stephen Colbert picked up the story and did a segment on his show. Yes, we did have a business need [for male cover models]. We turned it into this big promotion, and we got a bunch of guys that turned out to be great models.
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Peter Beisser
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